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Our story

Our story starts a little different than most. I didn’t have a dog with a problem that I needed to solve, instead I was looking for a way to finance my daughter's dream of becoming a professional ballet dancer…about as far from dogs as you can get!

Determined to find a way to fund her full-time ballet school, I delved into researching various income-generating opportunities and the pet niche was always top-of-mind. During my exploration, I stumbled upon a course that ignited my passion for creating my own brand. As a designer at heart, this resonated with me, and I decided to launch my very own e-commerce store. Although my daughter's dreams evolved and took a different path, I had already fallen head over heels with my grand idea!

Our Offering

At The Happy Jack Co, we specialise in providing naturally pawsome products for discerning dog parents who want nothing but the best for their dogs.

We offer a range of carefully curated items that keep your dog looking, smelling, and feeling absolutely pawsome.

Our Brand

The name "The Happy Jack Co" carries a bittersweet story behind it. Surprisingly, it was inspired by our beloved, now departed cat, Jack. I know, it may seem treacherous and deceitful, but bear with me! When I embarked on this business venture, I wasn't even a dog parent…oh the shame! It was a year later when we welcomed our rescue dog, Roxy into our family. She quickly won over our hearts and claimed her place in our home and on our bed. But Jack, our feline friend, remained unfazed, knowing that he still ruled the roost. And now, his name lives on.

I must confess that, in the early days, I struggled with imposter syndrome. How could a cat person launch a business dedicated to dogs? However, now as a seasoned dog parent, the guilt has been replaced with a desire to learn more about our canine family member.

Our Journey & Vision

Initially, the vision was to create a vast online store catering to both cats and dogs. Extensive research led me to the realisation that dog parents show remarkable dedication and love to their four-legged companions, sometimes even adorning them in clothing! It was then that I thought, "These are my people!"

It was also during this research stage that I became aware that, just like us, many dogs suffer from skin allergies and irritations and their owners are often looking for natural solutions to ease the dreaded itch and the constant paw licking. Likewise, I discovered many of the short nosed breeds such as French Bulldogs and Pugs suffer from very dry, cracked and crusty noses. It was then that I embarked on finding natural solutions to alleviate the symptoms, without the use of harsh or potentially toxic, chemicals.

Products that are effective, safe if licked and can be used frequently without any long-term health issues.

Making a Difference

At our core, we have a deep desire to create products that alleviate the suffering of dogs from common issues like skin irritations, dry, cracked painful noses and paws, and easily prevented dental problems. We believe in the power of nature and use only natural ingredients in our formulations. Your dog's well-being is our top priority, and we are committed to crafting products that promote their health, happiness, and comfort in the most natural way possible.

Knowing that we are making a positive impact by providing relief to dogs and offering convenience to pet parents is truly the most rewarding aspect of what we do. We are dedicated to creating products that bring happiness and well-being to both pets and their human families.

Knowing that we make a positive impact is truly rewarding.

Favourite Products… they're all pawsome!

Within our product line, there are a few favourites that hold a special place in my heart.

First, we have Tips & Toes Nose and Paw Balm, a soothing and smoothing nose and paw balm for dogs the keeps their sensitive nose and paws moisturised and protected. It offers relief by softening and removing the crusty build up on your dog’s nose and paws.

Our Ruff Skin Salvation Skin Repair Balm for dogs is another beloved product. It works wonders in providing much-needed relief to itchy dogs and their owners, it addresses various skin concerns from soothing your dog’s itchy and irritated skin to, moisturising your dog’s dry skin and elbows, it acts as barrier in your dog’s skin folds and it even helps with minor cuts and wounds. It’s perfect to keep on hand for use as first aid. Both products work with remarkable effectiveness and have garnered numerous 5-star reviews from our happy customers.

And let's not forget about our Happy Teeth Dental Care for Dogs, an easy-to-use solution that keeps dogs' teeth clean and healthy. With just one dose added per meal per day, it effortlessly supports dental hygiene, making life easier for pet parents who want to ensure their furry friends have fresh breath and good oral hygiene.

Added to our favourites we also have a line of premium dog training treats. In selecting treats for our range, we made sure that only the freshest and premium ingredients are used. They are all single-protein treats with absolutely zero additives, no salt, grains or sugar – ensuring that your dog is only getting 100% Aussie and NZ protein.

Natural Dog Care | The Happy Jack Co

Connecting with Our Customers

Building meaningful connections with our customers is of utmost importance to us. We strive to stay connected and ensure a positive experience with every interaction. We believe in offering helpful content and not bombarding our customers with constant sales pitches.

As a valued customer, you'll enjoy exclusive benefits as part of The Happy Jack Co. family. Get first access to sales and VIP discounts, and be at the forefront of our community. Join us today and let's care for your dog together!

If you have any questions or suggestions please reach out.

🖤 Stay healthy and happy
Deidre, CEO
Roxy, Quality Control Officer